The Prospects of American Strawberries

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Jayesh Samtani & Curt Rom | 2/17/2019 | HortTechnology via Morning Ag Clips

VIRGINIA BEACH, Va. — A comprehensive review led by Jayesh Samtani of Virginia Tech and Curt Rom of the University of Arkansas encapsulates an understanding of the challenges, needs, and opportunities of strawberry growers across the United States. Samtani and Rom formed and gathered support from a team of 12 researchers from 10 different states as they embarked on an academic journey designed to generate an effective guideline essential for research, policy, and marketing strategies for the strawberry industry across the country, and to enable the development of general and region-specific educational and production tools.

strawberries

Their findings are summarized in the article “The Status and Future of the Strawberry Industry in the United States”, an open-access article published in HortTechnology.

The review divides the United States into eight distinct geographic regions, and an indoor controlled or protected environment production system. A common trend across all regions is the increasing use of protected culture strawberry production with both day-neutral and short-day cultivars for season extension to meet consumer demand for year-round availability.

All regions experience challenges with pests and obtaining adequate harvest labor. Increasing consumer demand for berries, climate change-induced weather variability, high pesticide use, labor and immigration policies, and land availability impact regional production.

The United States produces more than 3 billion pounds of strawberries each year, providing almost 20% of the world crop, and is a global leader in production per unit area. The farm gate economic value of strawberries is just shy of $3 billion per year. With that monetary strength, the US production acreage has increased approximately 17% steadily since 1990, with the largest expansion in Florida and California.

US consumption of strawberries has increased significantly during the past 2 decades, from 2 pounds per capita in 1980 to approximately 8 pounds per capita in more recent years. Consumption is expected to continue to increase as a result of increased awareness of the health benefits associated with berry consumption, year-round availability made possible through domestic production and protected berry culture, increased imports, and improved cultivars.

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